Breaking the Rules of Men’s Style

How to express yourself from the first layer up

Fashion rules have been around forever — and most of them are ready to be broken. Today’s modern man knows that style is personal, and self-expression is king. That means starting with the layers no one else may see, but that you know are there.

Color, pattern, and fit aren’t just for the clothes you show to the world. They’re part of your daily ritual, a reflection of how you see yourself. Choosing bold or unique designs in your base layers can give you that extra spark, a subtle reminder that you’re showing up as your truest self.

This isn’t about following trends; it’s about making your own. From work meetings to weekend downtime, every layer can tell a story. And the best stories? They start from the inside.